Hang the pig:

Exploring the culturally situated notion of failure using image representation in different ideologies

Representation through images is central to the process of generating meaning for the culturally situated notion of failure. I was born in the Year of the Pig and in many cultures, pigs are seen as dirty and often the target of dietary restrictions. They are also used in derogatory vernacular; for example, Facebook Community Standards reflect on this cultural norm that declares pigs as intellectually or physically inferior animals. Calling someone “a pig” on the platform is a breach of its user code and a form of online bullying. Pig, is a mascot of failures. As a child, I was made fun of by the other children and I was left feeling an embodiment of a failed image as a “pig”.

I created a dehumanized image-based world made of screens and billboards in the game engine Unity 3D, a world made of pig and pork images. I ask questions like: “How does a pig look at screens in a pig’s world?” Or “Would pigs be offended by pork images on social media?” The virtual world is displayed as an installation of videos on multiple screens representing different multidimensional aspects of man-made products.


︎︎︎Installation
7 channels Video with sound.
Viaries sizes
3D modelling and programming in Unity 3D

Later abandoned, the man-made products remain pieces of evidence tracing human existence. The large number of images we create, view, and consume every day, is also evidence of the database that we have been here.
The work contains photographs, texts, videos, sound design, 3D modelling and programing in Unity 3D and installation. The project started as my graduation project of the Master of Photography & Society at KABK. The work contains photographs, texts, videos, sound design, 3D modelling and programming in Unity 3D and installation. It was shown on the 2022 KABK graduation show, CHA x ART Gallery, Amsterdam 2023 and online magazine Photography + issue 17 published by Photowork.

︎︎︎ Hang the Pig 

Video 2’10’’